Often there are many things you can offer your customers, and it’s hard to determine the difference between the different categories of each thing you can provide.
So, what is the difference between products and services?
Here are some definitions that you might find useful:
Products. Products are items. This is the main difference between products and services. A product is something tangible. You can touch it and it is an actual thing.
How do you promote a product? Products are easier to sell because the customer has the chance to actually hold the product in their hand, touch it, or it’s something that they’re able to see. This is a great advantage when marketing the deal because it can be used to interact with all the customers senses, and it’s not just an idea or intangible thing.
Services. Services are a bit tougher to define because they are not something you can often poke a stick at. They are simply something that is done, and provided as an action, not a thing. Common examples of services include cleaning, driving, delivering, negotiating. And people who provide a service are people like nurses, doctors, police people and sales assistants.
It’s common for a business or any establishment to provide both products and services. This is a great way to get continuing sales and make sure your business is growing in all areas. Often times you’ll see the person providing the service of helping someone choose a pair of shoes. They’ll help them try them on, provide them with answers to questions about different styles and fashions, and they’ll even know a thing or two about the different issues people face when they’re wearing shoes.
Based on this information the customer service rep can turn into a sales person and recommend a product (IE, the best shoe) for the situation. The great sales rep will also provide additional items that help the customer feel as though they’ve received a total solution and a fantastic experience.
It’s a little known fact that when someone goes shopping, they’re often not just in it for the product or service. The whole experience of making a decision on what to buy is just as important. The sales rep (or customer service rep) has the opportunity to make the experience good, or really great.